Evaluation B

Name: John Dinsdale

(b) How did the constraints you have described under heading (a) affect the work you produced for Unit 5?

(Maximum marks 8)

Legal restrictions

Legal Area	Explain how the following affected your production and the processes that you followed to complete your product. What could/couldn’t you do? What subjects/stories matter could you include? What subject/stories matter couldn’t you include? What processes did you follow ensure compliance with the code?
Libel	To adhere to this constraint, I had to keep my content free of defamatory comments that were not claimed to be opinion. This would have been seen as libel. However since my articles were educational and critical, as long as I claimed the statements I said to be opinion I adhere to the constraint and cannot be accused of libel. I also directly avoided referencing companies as much as possible. This didn’t have a negative impact on my product as it made my articles feel much more generalised and less of an attack on the companies.
Trespass	I chose local and public areas to conduct photo shoots that would not be trespassing on private land. This slightly affected my product as I could not use a field to shoot in but the park was a decent substitute for my war-based article.  The other location was a studio I had specifically booked at a particular time to avoid conflicting with other photographers.  I also had permission to use the locations that the photos were taken in.
Health and safety	To adhere to health and safety regulation I performed full recces and risk assessments on both locations for photoshoots to control or remove any possible risks that were present. In both locations there were only minor risks around that could easily be controlled. These were weather considerations and wires that could annoy my models.
Copyright	Copyright was never really an issue as most photography was taken by myself and the models had given their permission to be used in the blog and the product. Since I had borrowed some minor logos off the internet I would obviously ask permission of the owner to use their imagery in the product. I have produced all the written content in the articles and product with quotes clearly high-lighted.
Working with children/teenagers	In my articles the models were all given release forms to allow me to use their photos in the product. I never photographed any children nor intended to, as it was not part of the age group of my audience. All models were teenagers that had given permission.

Provide an explanation of how the Press Complaints Commission codes identified in (A) affected your production and the processes that you followed to complete your product.

Code	Affect. What could/couldn’t you do? What subject matter could you follow? What subject matter couldn’t you include? What processes did you follow ensure compliance with the code?
1 Accuracy 1	When producing my articles I was careful that all the research I had produced was accurate and taken from reliable sources.  This was to avoid writing any false facts or misleading statements that would get me accused of slander/libel. I could not include any comments heralding game companies as liars or evil money stealers. Instead writing about games that they produce and using reviewing methods to criticise the companies in question. This was recorded in content plans and logs where the sources were recorded and the dates they were found.
2 Ability to reply	When producing my contents and articles I produced contact details on most articles promoting a Facebook/twitter account and a magazine email in which the public could argue with articles written or provide thoughts and opinions on the subjects covered. There would also be regular updates on the social networking accounts and emails provided to readers.
3 Privacy/Harassment	When conducting photoshoots I made sure everything was organised and that I did not continuously alert models or harass them. I never forced any models to participate and all was voluntary. When recruiting models each filled out a model release form that allowed me to use their imagery in my product.
4 Accuracy 3	This was the most important constraint in the list as it applies to every comment I make in my articles. In terms of review I need to make sure that every opinion I make is labelled as an opinion or written in a way that makes it obvious. This stops me being accused of slander or libel by criticised companies.
5 Discrimination 1	Now there is no discrimination at all in my product. It does not mock any race or religion and is readable by all walks of life. There are no derogatory comments in my articles and no blasphemous or offensive materials in my imagery.  This means I cannot be accused of racism or discriminative attitudes in my magazines I have made sure there aren’t any. Nor would I want to make any in the first place.

Provide an explanation of how YOUR CLient affected the ETHICAL direction of your production and the processes that you followed to complete your product.

Area of discussion	Explanation
Championing of the North East	Now my magazine makes no real reference to the North East. This is a bad thing as my client would want a magazine that shows pride in the community and this is achieved through content not direct mentioning. My articles are designed to console and empower ANYONE regardless of location. I have however used North Eastern Models and used games design students from Darlington College as contributors and assessors.
Local Accountability	My magazine is accountable for the local community as it will feature advertisements for local companies and will hopefully rally gamers to buy good games from such retailers. I also cover issues that affect all gamers in any location and since I make reference to an email address I could easily reveal the location of the company to an audience who may wish to visit or contribute to the product.
Campaigning ethos	My magazine runs a campaign for change and improvement in the industry it represents. Casting a powerful and sometimes cynical eye on the games industry and criticising its choices. I have always provided improvements in my articles and rally the war cry on issues that directly affect the gamer. This is a general campaign but still is designed for the betterment of the industry it represents and the local community of gamers who read it.
Northern Echo’s audience	The northern echo provides products for older, mature readers of about 40+ who would not necessarily be interested in my product. However if they have an interest in business then they may read some of the more industry related articles. Also since parents may give this to their son/daughter then it may interest them to see what their children spend money on and the types of games they buy. Also it is not entirely out of the question that adults game too. The age group makes it unlikely but not impossible.  I have kept my content appropriate and featured no explicit language, hidden meanings nor nudity in the magazines content to make sure it is aesthetically pleasing to older audiences.
Journalistic Integrity	My product features high-quality articles, written in a professional manner that is meant to convey information to the target audience whilst being relaxed enough to not overpower readers or intimidate. The quantity of content per article may be a bit high in some cases but it is all relevant material that is not offensive and not abusive. Each article is designed to cover a certain topic based on valid research and opinions that have ricocheted through the community throughout the production phase. I have kept my language clean and ensured that it is grammatically correct.